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Chris & Justin Han – Scale Society Exclusive (September 2026)

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Chris & Justin Han – Scale Society Exclusive (August 2026)

Chris & Justin Han – Scale Society Exclusive is an e-commerce training program focused on building, testing, marketing, and scaling an online store. The course covers the complete journey from setting up a Shopify store and finding products to running Meta, native, AI, video, and static ads.

The training is structured in a practical way, with separate sections for product research, marketing, website and landing pages, advertising, creative strategies, and case studies. It also includes group calls where you can go deeper into different parts of the business.

What You Will Get

1. Introduction

The course starts with an introduction to the Scale Society training and gives you an overview of the process. This section helps you understand what you will be working on throughout the program and how the different parts of the course fit together.

2. Shopify Setup Guide

Learn the basic setup process for creating your Shopify store and getting everything ready before you start marketing your products.

Shopify store setup
Getting your store ready for launch
Basic store configuration
Preparing your website for advertising
Setting up the important parts of your store

3. Marketing Fundamentals

This section covers the basics of marketing and helps you understand how to approach an e-commerce business from a marketing perspective.

Marketing fundamentals
Understanding your target customer
Understanding different marketing approaches
Building a marketing strategy
Connecting your product with the right audience
Creating a stronger foundation before scaling ads

4. Product Research and Testing

Finding the right product is one of the most important parts of e-commerce. This section focuses on product research and testing so you can make better decisions before putting serious money into advertising.

Product research
Finding potential products
Understanding product opportunities
Product testing
Validating product ideas
Understanding what makes a product worth testing
Learning from your testing results

5. Website & Landing Page Creation

Your website plays a major role in converting visitors into customers. This section focuses on creating a website and landing pages that support your advertising campaigns and make it easier for visitors to understand the offer.

Website creation
Landing page creation
Structuring important website sections
Improving the customer journey
Creating pages that match your advertising
Improving the overall store experience

6. Native Ads Strategy

The course also includes a dedicated section on native advertising. You will learn how native ads work and how they can be used as another traffic source for an e-commerce business.

Native advertising strategy
Understanding native ads
Creating advertising angles
Finding suitable creative ideas
Testing native campaigns
Understanding campaign performance

7. Facebook Meta Ads

Meta advertising is a major part of the program. This section focuses on Facebook and Instagram advertising and the different elements involved in launching and scaling campaigns.

Facebook Meta Ads
Campaign setup
Ad testing
Creative testing
Understanding campaign performance
Finding winning ads
Scaling successful campaigns
Improving your advertising process

8. AI Video Ads

AI is becoming an important part of creative production, and this section focuses on using AI for video advertising. Learn how AI can be used to create and test different video ad concepts for your products.

AI video ads
Creating video advertising concepts
Using AI in creative production
Testing different video ideas
Creating variations for advertising
Using AI to speed up the creative process

9. Voiceover Video Ads

This section focuses specifically on voiceover-style video advertisements. You will learn how to approach video creatives where the message and voiceover are used to explain the product and communicate the offer.

Voiceover video ads
Video ad structure
Creating product-focused videos
Using voiceovers in advertising
Creating different video variations
Testing video creatives

10. Static Ads & Funnel Explained

Not every successful ad needs to be a video. The course also includes training on static ads and how they fit into the overall funnel.

Static advertising
Creating static ad concepts
Understanding ad creatives
Connecting ads with your funnel
Understanding the customer journey
Testing different creative formats

11. Group Calls

The program includes group calls where additional discussions and practical insights can be covered. These calls can help connect the different parts of the training and provide more context around building and scaling an e-commerce business.

Group training calls
E-commerce discussions
Marketing discussions
Advertising discussions
Questions and practical examples
Additional business insights

12. AI Video Ads

The course includes another dedicated section around AI video advertising, giving you additional material to work with when creating video creatives. This can be useful for testing multiple concepts without relying on only one style of advertisement.

AI-powered video creative ideas
Video ad production
Creative variations
Testing different video concepts
Improving creative output

13. Case Study

The final section includes a case study where you can look at an example of the strategies covered in the training being applied in an e-commerce context.

Case studies are useful because they allow you to connect the theory from the earlier modules with an actual example and understand how different parts of the process work together.

Complete Course Topics

Inside Chris & Justin Han – Scale Society Exclusive, you will find training covering:

Shopify Store Setup
Marketing Fundamentals
Product Research
Product Testing
Website Creation
Landing Page Creation
Native Ads
Facebook Meta Ads
AI Video Ads
Voiceover Video Ads
Static Ads
Funnels
Creative Testing
Group Calls
Case Studies

Who Is This For?

This training is suitable for people who are interested in e-commerce and want to learn more about the complete process of building and growing an online store.

It can be useful for beginners who want to understand the different parts of e-commerce as well as existing store owners who want to improve their product research, website, advertising, and creative testing process.

From Product Research to Scaling

One of the useful things about the structure of this course is that the topics follow the general e-commerce journey. You start with the basics, move into product research and testing, build the website and landing pages, and then move into different advertising methods.

From there, the course covers several creative formats including AI videos, voiceover videos, and static ads. This gives you different ways to approach creative testing instead of depending on only one type of advertisement.

Advertising & Creative Training

A large part of the training is focused on advertising. Meta Ads, native advertising, AI video ads, voiceover ads, and static creatives are all covered in separate sections.

This makes the course useful for understanding how different advertising formats can be tested and how creatives can be used throughout an e-commerce funnel.

Final Overview

Chris & Justin Han – Scale Society Exclusive (August 2026) brings together the main parts of an e-commerce business into one training program. It covers Shopify setup, marketing fundamentals, product research, website and landing page creation, native advertising, Meta Ads, AI video advertising, voiceover videos, static ads, funnels, group calls, and case studies.

The focus is practical and centered around building an online store, testing products, creating marketing assets, running advertising campaigns, and improving the overall process as you grow.

Updated August 2026.