Max Sturtevant – Email Marketing Mastery (October 2026)

Email Marketing Mastery by Max Sturtevant (October 2026)

Email Marketing Mastery by Max Sturtevant is a training program focused on email and SMS marketing for e-commerce businesses. The course covers list growth, automated email flows, campaigns, copywriting, email design, deliverability, optimization, and ready-to-use resources.

The October 2026 edition also includes email templates, BFCM resources, YouTube summary documents, and the latest call recordings from Max’s Email Mastermind and Agency Mastermind. The training is designed to help you understand how email marketing works and how to use it to build customer relationships, encourage repeat purchases, and support e-commerce growth.

Course Modules

1. Intro

Start with the introduction to email marketing and learn about its role in an e-commerce business. This section provides the foundation for understanding the other modules and how email fits into a broader marketing strategy.

2. List Growth

Learn about growing an email subscriber list and building an audience that you can communicate with over time. A quality email list gives businesses a way to share product updates, promotions, useful content, and offers with interested customers.

3. Flows

Email flows are automated messages triggered by customer actions or specific events. This module focuses on email automation and how flows can support communication throughout the customer journey.

Automated flows can help businesses welcome new subscribers, follow up with shoppers, and maintain contact with customers without manually sending every message.

4. Campaigns

This section covers email campaigns, which are messages sent to a selected audience at a particular time. Campaigns can be used to announce new products, promote offers, share updates, and communicate with existing customers.

5. Copywriting

Learn about writing email copy that communicates clearly and encourages readers to take action. Good email copy helps explain the offer, highlight product benefits, and give subscribers a reason to click through to a website.

6. Design

Email design affects how people read and interact with your messages. This module focuses on the design side of email marketing, including how visual presentation can support your message and create a consistent brand experience.

7. Deliverability

Email deliverability is an important part of successful email marketing. This section focuses on the factors involved in getting emails delivered to subscribers’ inboxes rather than being filtered into spam.

Understanding deliverability helps marketers pay attention to list quality, sending practices, and the overall health of their email marketing program.

8. Optimization

This module focuses on improving email marketing performance. Reviewing campaign results and identifying areas for improvement can help businesses make better decisions about their messaging, audience, design, and sending strategy.

9. SMS Marketing

SMS marketing gives businesses another way to communicate with customers through text messages. This section covers SMS as part of an e-commerce marketing strategy, including its potential role in promotions, updates, and customer communication.

10. Email Templates and Resources

Access email templates and supporting resources that can help with planning and creating email marketing messages. Templates can provide a useful starting point when developing campaigns and adapting messages to suit your brand.

11. The Vault – BFCM Email and SMS Resources

This section focuses on Black Friday and Cyber Monday (BFCM) email and SMS resources. These shopping events are important opportunities for many e-commerce businesses, and preparing marketing messages in advance can help keep promotional campaigns organized.

The resources can serve as references when planning seasonal promotions and customer communications.

12. YouTube Summary Docs

The course includes YouTube summary documents as additional learning resources. These documents provide supplementary material that can be reviewed alongside the main training.

13. Call Recordings – Max’s Email Mastermind

This section contains call recordings from Max’s Email Mastermind. The recordings provide additional material to explore beyond the main course modules and revisit relevant email marketing discussions.

14. Call Recordings – Agency Mastermind

The Agency Mastermind recordings provide additional learning material related to the agency side of the business. They can be useful for people interested in email marketing services and the broader business aspects of working with clients.

What You Will Learn

• Growing an email subscriber list
• Building automated email flows
• Planning and sending email campaigns
• Email copywriting
• Email design
• Improving email deliverability
• Optimizing email marketing performance
• SMS marketing for e-commerce
• Using email templates and resources
• Preparing BFCM email and SMS campaigns
• Learning from additional call recordings

Who Is This Course For?

• E-commerce store owners who want to improve their email marketing.
• Email marketers looking to develop their skills.
• Agency owners who offer email and SMS marketing services.
• Marketers interested in customer retention and repeat purchases.
• Businesses preparing email and SMS campaigns for BFCM.
• People who want to learn about email automation, copywriting, and deliverability.

Course Overview

Email Marketing Mastery by Max Sturtevant (October 2026) covers the major parts of email marketing, from growing a subscriber list and building automated flows to writing campaigns, improving deliverability, and optimizing performance.

The program also includes SMS marketing, email templates, BFCM resources, YouTube summary documents, and call recordings from both the Email Mastermind and Agency Mastermind.

Whether you run an online store, work as an email marketer, or provide marketing services to clients, this training offers a structured collection of resources covering email marketing, automation, customer communication, and campaign improvement.